FITNESS FACTORY

Though yellow and black are colors commonly used in gym and fitness identities, we broke away from cliché by avoiding the usual flexed bicep or barbell motif. Instead, we developed a box reminiscent of the periodic table of elements (a bit of a cliché as well, but it works here so well!)

This scheme offers the tremendous expandibilty of sub-logos for the gyms various offerings, such as yoga and spin.